Google has come out with its latest offering in its long and growing list of innovations. Google hoper it will do better than Google Wave which was widely panned by both critics and users.

Google says that Google Buzz offers considerable improvements over existing social networks such as Facebook and Twitter, it has been designed as a single dashboard to help users deal with the often enormous amount of information they get through existing social networking sites. Although, at this point Google Buzz has no links into Facebook.

Google Buzz on your mobile

Users can also access Google Buzz via Google Apps on mobile phones. Just surf on over to buzz.google.com on your phone, sign in and accept the user agreement. The Google Buzz iPhone app is little more than a shortcut to a Gmail page optimised for mobile, with Buzz added.

It’s simple to add posts in Google Buzz. You can also post direct from Google Maps. Quite fun is the Buzz map, which lets you see who is Buzzing in your neighbourhood – kind of like an combination of Foursquare and Twitter (albeit with security risks entailed). This is a good way of finding fellow Buzzers in your area. You can also import posts from Twitter into Google Buzz. Further you can automatically import content from other websites, such as Flickr, Picasa and YouTube.

Google Buzz: why webmail?

Google says it opted to build Google Buzz into Gmail, because Gmail contacts lists are an underlying, existing social graph for users. This may not be the case for all users; however, it is the fastest and easiest way Google could have chosen to promote Buzz. You can search for new friends to follow, using their profile name or email.

The web and mobile interfaces for Google Buzz are remarkably similar to Twitter, or even Facebook status updates. You have an input field, with your Google Profile image or avatar grinning back at you. You can comment on other posts, ‘Like’ them or send an email to their posters.

Google Buzz: what makes it different?

Google Buzz posts create a Gmail-style conversation that gets updated in real time as friends add comments to it. Buzz also recommends posts from people who aren’t necessarily on one’s list of friends, but whose content might interest the user. Likewise, it buries posts from friends that it determines are unlikely to appeal to the user.

How successful this is, it’s impossible to say at this point. But Google’s record on search is reasonably successful, to say the least.

Buzz lets users include thumbnails when sharing web links, making them more graphic and attractive. One way in which Google differentiates its service from Twitter is that Google Buzz also lets users attach various degrees of access to posts, from completely public, to limited to hand-picked friends.

Buzz will be rolled out over the coming days to all Gmail users. Later on, a version of Buzz will surface in Google Apps, the collaboration and communication suite for workplaces – as an instant communication and collaboration tool, this could be really interesting. Till then keep watching this space.

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